The BBC has recently reported that a technology company in China is offering wireless internet with a setting for pregnant women to use that protects their unborn children from wi-fi radiation.

Qihoo 360 introduced this adaptation to its existing wireless product as a special new feature for future mothers. The move has prompted backlash from one of its rivals, Xiaomi. Xiaomi was quick to emphasise that wireless radiation is completely harmless and Qihoo’s move is a cynical ploy to market their products. There have been questions over the safety of electromagnetic waves, although there is no scientific evidence to suggest that the low-level type employed in wi-fi poses a threat to humans.

Debates have extended to the US, where some campaigners claim that wi-fi is dangerous for unborn babies. However, the World Health Organisation has responded to such campaigns and, according to their own analysis of studies on the topic, maintain that scientific literature does not point to the existence of risks to human health by exposure to typical levels of wireless radiation.

Economics applicants might like to consider the market advantage that these companies enjoy from such a marketing tactic, whilst Physics and Physical Natural Sciences applicants might like to consider the science behind the story.  

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