The loyal disciples of  veganism grow in their numbers with every passing year. Talks of veganuary – an annual event where individuals are encouraged to graze on a plant-based diet – are all over social media, Internet ads and Youtube pop-ups. It’s the age of the herbivore and a rebirth of social consciousness.

The latest meat-free breakthrough comes from global corporation McDonald’s who have released a McFalafel happy meal in Sweden.  Since the turn of the millenium McDonald’s has tried to ‘clean up its act’ by offering ever healthier options alongside its naughtier staples. 

Let it not be misunderstood that the cause of innovation is more likely to be attributed to the forces of supply and demand rather than an initiative of good conscience. Animal Rights Sweden reports that almost 10% of the population now follows a vegan diet – that’s obviously a huge market for McDonald’s to tuck into (pardon the pun) but at least the by-products are beneficial to animals and mother nature. 

The McFalafel come in decent sized chunks of mashed up chickpeas, parsley, garlic and cumin. You can complement your Levantine nuggets with fries, some fruit and some exclusive dips. Hungry? 

McDonald’s has recently introduced a new ‘El Veggo’ burger in Finland a new Indian-inspired vegan burger ‘McAloo Tikki’ in Chicago. Could McDonald’s in 50 years be entirely vegan? 

Students of social sciences and Economics may find the rise of veganism and vegetarianism within businesses to be something worth researching. Earth scientists and geographers may want to consider the environmental impacts that the meat industry has on the planet. 

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