For many years, McDonald’s has made its menu and locations more bespoke to local cultures, but Indian McDonald’s restaurants have made strides with their menu with their introduction of the masala dosa-flavoured burger.
The Masala Dosa Brioche is a burger with a grilled vegetable patty topped with a chili powder sauce, and anda bhurji (scrambled eggs served with a bun). McDonald’s has existed in India for two decades, and introduced its breakfast menu in 2010. Across the west and south of India, there are now 240 restaurants, with 44 catering to the new menu.
HSPS applicants should consider this story in the broader context of ‘McDonaldization.’ McDonaldization is a term coined by sociologist George Ritzer, which argued that this occurs when a society adopts the characteristics of a fast food restaurant.
The change in menu also signifies a change not just by way of McDonaldization, but of cultural integration. Geography applicants will be familiar with the notion that a synthesis of culture like this signifies an increasingly globalised world. Interested students should explore a local perspective on the new burger, to understand how cultural integration is viewed from different perspectives.
- International Application Calendar Keeping on top of the various deadlines and decisions when... Read more >
- Cambridge Language Test mini mock paper & answers Many Cambridge colleges require applicants for Modern Languages to sit... Read more >
- English Language and Literature Reading List If you're applying for English, have a look at our... Read more >
- Download an English Personal Statement “My background as a student at a European School, including... Read more >
- History of Art Reading List History of Art at Oxford and Cambridge allows you to... Read more >
- Communications expert top tips One of our communications specialists, has his own advice for... Read more >
- March’s Top News Stories Read more about some of the biggest news stories to... Read more >
- 30 Real-Life Oxford and Cambridge Interview Questions The Oxford and Cambridge interviews are notorious for having academically... Read more >
- Science Puzzle: experimenting with mice… We asked our Medicine graduate Jennifer to tell us a... Read more >
- PAT overview If you’re applying for Physics, Materials or a relevant joint... Read more >
- Download a History & English Personal Statement “Evidently reading is a major passion and Graham Greene has... Read more >
- Law Reading List Cambridge Law and Oxford Law reading lists and recommended reading. Read more >
- Oxford or Cambridge? Many applicants know that they want the best, but when... Read more >
- Choosing The Right A-Levels Picking subjects at A level can be a difficult decision... Read more >
- Personal statement: our tips in the Independent Here are 3 quick tips every hopeful should consider before... Read more >
- TSA Cambridge mini mock & answers The Thinking Skills Assessment is required for a number of... Read more >
- University Admissions Tests: How Would You Reply? Here we have a few questions and answers to sample... Read more >
- ELAT mini mock paper If you’re applying to read English at Oxford, you will... Read more >
- Personal Statement Action Plan: Section 2 of 2 You’ve done your reading. You’ve made your brainstorm. You’ve possibly... Read more >
- Experimental Psychology & Psychological and Behavioural Sciences (PBS) Reading List If you are interested in Psychology, Oxford offers the Psychology... Read more >
- Stats report: our annual survey Every year, we survey hundreds of applicants who applied the... Read more >
- Personal Statement Action Plan: Section 1 of 2 The UCAS personal statement will be a key part of... Read more >
- TSA overview A huge range of subjects at both Oxford and Cambridge... Read more >
- English: answer like a pro We have a lot of questions year on year from... Read more >